The best candidates for employment often respond to high quality job advertising. A strategically written recruitment advertisement can generate a large number of applications from individuals ideally suited to your job. An effectively written job advertisement can also weed out candidates who may not be the best fit for your job and your company. Use our recruitment tips to create job advertising that will garner you a selection of the best candidates for employment.
Quality job advertising can also be cost effective. Our tips can help you develop quality ads that are concise and efficient. We can guide you as you create ads that will contain all of the information needed while keeping word count to a minimum. Your job advertising dollars will go farther when ads are competently written.
The goal of your recruitment ad is to entice the optimal candidates to apply for employment. Here are just a few of the suggestions we offer:
- Recruitment ads should be short and simple. Brief ads are less expensive, and they are often the most effective ads. Flowery prose has no place in job advertising. Limit the number of adverbs and adjectives used in the ads. A good ad is succinct and straight-forward.
- Promote your business. Your ad may be the candidate’s first exposure to your company. Showcase your firm’s services or products. First impressions are very important.
- Be clear on the job duties. A vague job title will cause many potentially excellent candidates to disregard your ad. Job seekers want to know precisely what they will be doing in the job. They are much less concerned with an obscure job title.
- Mention the job’s salary. Ads with no mention of salary are often discarded by serious job seekers. It is fine to include just a salary range. A range can allow you some room to negotiate. Be careful not to lock yourself into a specific salary.
- Include some of the company benefits you offer. Fringe benefits can be the deciding factor for some job seekers. Good health and retirement benefits are important factors to include.
- Do not limit yourself by having strict experience requirements. Insistence on a specific number of years of experience can cost you an otherwise outstanding candidate. While experience is important, consider being flexible with the number of years of experience required.
- Make your job advertising appealing. Job seekers prefer ads that seem warm and sincere. Stiffly worded ads may give your company the appearance of excessive formality. Ads can be both professional and personal. Write your ad as if you were speaking to a candidate.
- Proper contact information is essential. Candidates should find it easy to apply for your job. Ads with confusing contact information will dissuade many fine applicants. Include contact information and the preferred application method. Applicants should not feel that they are in a guessing game. Clearly state what you want.
An effective job recruitment ad is one that draws in the best qualified candidates. Your ad should generate interest and excitement from job seekers. Well-written job advertising can do this while minimizing your advertising costs. Lengthy ads are expensive. Our service can help you create a concise, effective, and professional ad.